Ask Need: tv

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<tr><td class="tr-caption" style="text-align: center;">Qplay with new Spin on Internet TV</td></tr>
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<span style="font-size: large;">TiVo</span> cofounders Mike Ramsay and James Barton on 
Tuesday launched <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay</a>, a brand-new company that aims to bring a new 
level of personalization to Internet TV.
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Comprised of an iPad app, a TV adapter and a dedicated cloud service,
 <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay</a> is designed to let users curate Internet video from across the 
Web and create "Qs," the company's name for personalized and shareable 
streams of content. The iPad app is used for discovery, playback and 
control, while the cloud service manages and accesses content.<br />
The <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qpla</a>y TV adapter -- which is smaller than a deck of cards -- is now available to early adopters at 
<a href="http://qplay.co/" target="_blank">qplay.co</a> for a limited-time discount price of US$49.<br />
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No Netflix or Hulu Plus
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<a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay</a> users can create what the company calls "personalized Qs," 
which are virtual, on-the-fly channels around their favorite interests. 
Social Qs, on the other hand, leverage social discovery to bring videos 
directly to viewers via friends' feeds on social networks, for example.<br />
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<tr><td class="tr-caption" style="text-align: center;">Qplay with new Spin on Internet TV</td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td></tr>
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<h2 class="subhead">
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<span style="color: red;">'Qplay Is More Flexible'</span>
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Though it's entering an increasingly crowded market already populated by
 the likes of Chromecast, Roku and Apple TV, Qplay may have a distinct 
advantage.<br />
"<a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay</a> delivers content in a different way from other streaming 
devices," the company said in a statement provided to TechNewsWorld by 
spokesperson Tierney Oakes. Specifically, it's "translating channels 
into apps, and that just isn't scalable."<br />
Because Qs can contain content from multiple sources, "including your
 friends, Qplay is more flexible and provides a more personalized and 
entertaining experience," <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay</a> noted, "and only Qplay gives you the 
power to publish those Qs, letting you create and share a virtual TV 
network on-the-fly."<br />
In short, "there are tons of streaming services out there, but you're
 still searching for content," the company said. "There's no 
serendipity. That's something Qplay solves."

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<h2 class="subhead">
<span style="color: red;"> </span></h2>
<h2 class="subhead">
<span style="color: red;">'Other Players Have a Significant Lead'
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<a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay's</a> interface and social features "should be appealing" to users, Brett Sappington, director of research for <a class="story-keyword-offsite" href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html">Parks Associates</a>, told TechNewsWorld.<br />
The key, however, is always content, he added.<br />
"If Qplay can get access to interesting or exclusive content, then they have a chance to be a player," Sappington said.<br />
<a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">Qplay </a>is one of many streaming boxes expected to reach the market 
during the next year to compete with industry leaders Roku and Apple TV,
 he noted.<br />
"Although the personalized channel and second screen interaction 
provide Qplay with a measure of differentiation, the other players have a
 significant lead in retail distribution, content partners and consumer 
awareness," Sappington pointed out.<br />
In addition, "Amazon's anticipated entry into this space will bring 
new competition from an online industry <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">giant</a> with a recognized brand, 
advertising network and successful online video service," he said.

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<span style="color: red;">'In the Hands of the Content Providers'
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Content availability will play a key role in determining Qplay's 
success, agreed Jim McGregor, founder and principal analyst with <a class="story-keyword-offsite" href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html">Tirias Research</a>.<br />
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"We'll have to see how things pan out," McGregor added, "but it is 
definitely in the hands of the content <a href="http://askneed.blogspot.com/2014/03/qplay-with-new-spin-on-internet-tv.html" target="_blank">developers </a>and providers." 
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